Wednesday, October 23, 2019

18A – Create a Customer Avatar

I have created an avatar using "mybluerobot.com" to get a better visualization of my prototypical customers. My avatar is a senior woman perhaps in her 60s or 70s. She lives with her husband and is a grandparent. Relatives usually come over to visit them during the holidays and religious obligations. Since she is inept with technology, her recreational time revolves around physical hobbies. She enjoys growing her own garden and cooking for her children and relatives. Occasionally, she may choose to visit her community neighbors to gift them a plate. Book and novel reading is also a method for her to spend her time relaxing throughout the day. However, there are some occasions when she must access technology to meet her needs and wants. These include playing the radio and music, paying bills, communications, and searching for answers.

After forming my avatar's story, there is no doubt that her story is influenced by me. However, I do think that there are seniors who share a similar lifestyle as I described currently. One of the things I have in common with my avatar is the interest in gardening. Raised from parents who did gardening, I love seeing the progress from growing a sapling to picking fruit or veggie. My parents usually incorporate their crops into the dinner they make a night and I still remember it the quality of it after moving into college. I also do have grandparents who struggle with navigating through technology whenever they use it. Usually, if they resort to technology, it is because the alternative method of doing it in person is either a hassle or unavailable. Like my avatar, I believe that there are seniors who also share this same issue. 

[Picture of my created avatar]
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3 comments:

  1. Bryce BallardOctober 25, 2019 at 1:59 PM

    Tommy,
    Overall this is a very good post that correctly creates an avatar customer for your service. I thought it was interesting that you had things in common with your avatar as I had some in common with mine as well. I like that you followed through and did the avatar as well. Overall very good post, good work.

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  2. Brooke RossmanOctober 27, 2019 at 6:14 PM

    Hey Tommy!
    Your avatar is exactly what I picture when I think about your idea! I can easily relate to this as my grandma is very involved with her book club, gardening club, church, and more. All of the things she enjoys doing are relatively technology-free. She doesn't have trouble using her TV or house phone, but she has issues with her iPhone and with her laptop. Things like sending out mass emails to her gardening club really stump her. I'm still a big fan of your idea, and I think you nailed it with this assignment!

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  3. Philip AciernoOctober 28, 2019 at 11:48 AM

    Hey tommy,
    Your avatar has great description, I also agree that my I revolved my avatar around myself. This is also good because she does not use technology for most of her daily endevours. She would be a great candidate for your product/service. Good luck with continuing this idea and great post.

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