- I found it very interesting how the author used the image of a tail throughout the book. It seems to me that the tail represents the measure of the popularity of a certain item or idea. For example, if a certain movie title were to be a popular subject, it would have a long tail. This book mainly discusses how the tails among everything has become much smaller; that is to say, there is a larger spread of what is considered popular instead of having a smaller pool of pop culture.
- This book ties with this current course in how consumer tastes are constantly changing. Especially in the industry that relies on the attention of consumers (maybe music and idol), these industries react to the preferences of consumers. Thus, this goes back to obsessing over your potential customers, as they may soon change and have different needs.
- One of the biggest surprises I learned from this book was how the internet may have caused this phenomenon. Because the internet exposes us to much more material, people are less likely to become ties to one thing they like, but rather over multiple. Thus, this makes the "tail becoming shorter" phenomenon. This is return has killed certain industries such as radio stars. Although the internet has helped in accessing information, it also has negative consequences on some industries.
Thursday, November 21, 2019
27A – Reading Reflection No. 3
For my third reading, I chose The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
Subscribe to:
Post Comments (Atom)
Dear Tommy, The concept of the book you read for the final reading assignment seems to have an interesting perspective. It's comparisons of tails to popularity is not something I would have thought about on first thought.However it is an interesting outlook. After reading your post I have a better understanding of how to recognize short and long tails.
ReplyDeleteTommy, this sounds like an interesting book and one that makes sense given our current culture. It is easy to see how the attention span of people these days has fallen drastically and how the amount of content we are exposed to each day increases. The tail analogy you discuss is new and not something I have heard about, but generally analogies help me better understand a subject. Sounds like an interesting book worth looking more into.
ReplyDeleteHi Tommy,
ReplyDeleteThis sounds like a very interesting book. I didn't read this book as part of my 3 reading reflections but hopefully in the future I can read it. I think it's very important to know about consumer tastes and consumer behavior in general. Understanding this will provide you with a general understanding of how the market will shift in the future. Good job on this assignment and keep up the good work!